The expertise illusion - image for article by Greg Alder

The Expertise Illusion


It’s an unusually mild December day in New York. In the downtown office of Fortune Wealth, the air crackles with anticipation. It’s the day of the company’s party. It’s the day the bonuses are handed out. It’s also the day…

Reverse the story - image for article by Greg Alder

Reverse the story


If you’re not an architect of change, you will be its victim. The fields of history are littered with the carcasses of those who were looking the other way when change happened. The industrial revolution triggered a connected chain of…

A nickel ain't worth a dime - image for article by Greg Alder

A nickel ain’t worth a dime


How much are you worth? Not your net worth, but how much is your time worth? What value do you put on your advice and your services? What hourly/daily/weekly/monthly fee do your clients pay for your wisdom? Got a figure…

Most entrepreneurs aren’t


What’s your understanding of the word entrepreneur? A visionary? An innovator? A risk taker? An opportunity spotter? A paradigm shifter? (Remember the 90s? Paradigm shift was the disrupt of its time.) This is how we’ve come to see entrepreneurs today….

Climbing Walls - image for article by Greg Alder

Climbing Walls


From the moment I saw the illustration above, I knew I wanted to use it. It now graces my website, social media pages, business cards and videos. Those of you who know me know that I’m a writer by craft….

Your golden age - image for article by Greg Alder

Will this be your Golden Age?


Imagine it’s 3016. People are looking at the history the world. They are examining your place (or your company’s or your community’s place) in it. They are looking back to this year, 2016, at what is regarded as the birth…

Pink you win, grey you lose - image for article by Greg Alder

Pink you win, grey you lose


Two women, Grace Grey and Page Pink graduate from Brown University. Each sets up a business advisory consultancy. Each decides to pitch her business at the start-up & early stage market. Grace calls her consultancy Grey and Partners. When it…

Hello from tomorrow - image for article by Greg Alder

Remember tomorrow


I won’t presume to know how you live your life. It’s none of my business. However, I am going to have a guess at how you live. My guess is that you’re living your life the way 99% of us…

Miracle cure - image for article by Greg Alder

Dr Alder’s Miracle Cure


Bonnores Electro Magnetic Bathing Fluid cures cholera, neuralgia, rheumatism, paralysis, measles, female complaints, necrosis, chronic abscesses, mercurial eruptions, epilepsy and scarlet fever. And that’s just for starters. Clark Stanley’s Snake Oil Liniment cures bruises, sore throat, frost bites, animal and…

How to build a committee - image for article by Greg Alder

How to build a committee


A committee is a rugby team designed by a committee. Here’s how a committee would go about selecting their team. The props are an easy pick. Kent Gerber and Tim Smith were the fattest kids in their year in school. Kent…