Those who believe creativity is a gift will also believe that there’s no point in trying to become creative later in life.
The truth is that creativity is a skill and creative thinking is a behaviour. Like all behaviours, it can be learnt. It doesn’t matter when you start, you will become better at it the more you practice.
The sooner you believe that you are capable of creativity and the sooner you learn some simple creative thinking tools and the sooner you set aside time for creative thinking, the sooner you will innovate.
And the sooner you innovate, the sooner you will put your business and yourself in a better position.